Centrepoint is home to 4 great brands. Our challenge was to establish a unique personality based on the brand values and to empower all their social media platforms. Playing on the key insight that family and friends come together when there’s a lot to do in one place, we created a very successful social campaign using the hashtag #BetterTogether around events, sports, movies, etc.

The campaign established that Centrepoint could be more on social media by connecting family and friends – users shared their life’s moments that they enjoyed #BetterTogether.