We don’t just create ideas.
We live them.

YAAP is a new-age, specialized content & influencer marketing company that brings together technology, data and content to deliver high-quality creative solutions. YAAP has a presence across the Middle East, India & Singapore and has worked with the likes of Visit Dubai, Bayut, Sadia, Fitbit ME, Disney Games & many more.


From websites and infographics to web series and
packaging. Name it and we’ll design an absolutely unique concept for you.


We don’t just leave it there. We use the best-in-class influencers to ensure that your content is organically discovered by your Target Audience.


In short, we do whatever it takes, even in the form of promoting your work through paid media, to make the world stand up and notice it.

  • Design


  • Discovery


  • Distribution


  • Digital Properties

    Digital Properties

  • Influencer Marketing

    Influencer Marketing

  • Performance Marketing

    Performance Marketing

  • Digital Video Content

    Digital Video Content

  • Influencer Activation

    Influencer Activation

  • Programmatic Media

    Programmatic Media

  • Brand Strategy & Identity

    Brand Strategy & Identity

  • Content Seeding

    Content Seeding

  • Affiliate Marketing

    Affiliate Marketing

  • Web3 & Metaverse

    Web3 & Metaverse

  • Product Placements

    Product Placements

  • Publisher Partnerships

    Publisher Partnerships

  • Events & Activations

    Events & Activations

  • Conversation Marketing

    Conversation Marketing

  • Sponsored Content

    Sponsored Content

UAE Leadership Team

  • H.E. Dr AlBanna

    Advisory Board

    H.E. Dr AlBanna

    Advisory Board

    His Excellency has served with the UAE Ministry of Foreign Affairs as the Ambassador and Plenipotentiary to India, as well as led key departments in the Dubai Chamber of Commerce & Industry, Dubai Quality Group, and Dubai Rent Committee. His Excellency’s intersectional experience and seasoned legacy complements YAAP’s operational purview in India and the GCC region.

  • Arshad Zaheer

    Co-founder & Senior Partner

    Arshad Zaheer

    Co-founder & Senior Partner

    Arshad is an Advertising veteran with over 25 years of experience spanning India and the GCC. He established Crayons Communications in Dubai in 2005 and is also the co-founder at YAAP in Dubai. Throughout his career, Arshad has worked with prestigious agencies like Euro RSCG, Y&R, and Intermarkets. Additionally, he has contributed as a published writer for Campaign ME, Gulf News, and Entrepreneur ME. With an extensive portfolio of regional brands, Arshad has successfully led the agency to secure numerous accolades, including MENA Digital, Retail ME, and SPA awards.

  • Nandita Saggu

    Chief Growth Officer & Partner

    Nandita Saggu

    Chief Growth Officer & Partner

    Nandita comes with 18+ years of experience in digital technology spearheading business growth across several services including e-learning, SaaS tech, Artificial Intelligence solutions, custom web and mobile development, performance and social media marketing. She has worked with several early and mid-stage start-ups building their client base from ground zero, including Facelift (series a through to c, until acquisition) Blue Logic and also large firms like Dun & Bradstreet eLearning, Future group (FHDL). As an enterprising executive leader she has a penchant for accelerating business growth, leading high-performing teams and driving high revenue deals with CxOs in the region.

Awards & Recognitions

Our innovative campaigns have consistently set industry standards
and earned accolades for delivering exceptional results

  • strategy

    MENA Digital Awards 2020-2021

    Best Use of Digital by Sector Healthcare - Gold
    (For Kaya Skin Back to Beauty)

  • strategy

    MENA Digital Awards 2019

    Best Use of Digital by Sector Automotive
    (For Nissan Patrol Unlock The Code)

  • strategy

    MENA Digital Awards 2019

    Best Use of Mobile
    (For Novo Cinemas)

  • strategy

    Recognised as the 'Hottest New Age Digital Content Companies' by Business World

  • strategy

    Won Brass Elephant at the Kyoorius
    Design Awards

  • strategy

    Won 3 Awards at Foxglove by Afaqs

  • strategy

    Won Gold at the Digiplus Awards by Brand Equity Economic Times